Regardless of the types of business you are running (e.g. home business, network marketing business, etc), you need to have a fresh stream of leads on a regular basis in order for your business to thrive. What are the strategies to generate leads consistently?
1. Be an expert
A pre-requisite before you start generating leads is you must know your company, products, support system, marketing plan and track record like the back of your hands. Only with powerful information at your hands, you can plan and manage your leads efficiently by providing the relevant information to the right person at the right time. This, can transform your leads into your loyal clients.
2. Stay specific
Target the market where you want your leads to come from. You need to be specific because you want to get the highest number of potential clients in the shortest time possible. If you try to be diverse you will easily lose focus and it will turn out to be futile. Staying specific allows you to be familiar with the interests, needs and problems of your leads. This is how you could come out with innovative solutions to your leads and keep them hooked to your products.
3. Have a “operation headquarter”
In simple terms, you need a place where people can find all information about your company and your products. The easiest and the most cost effective way is by having your own website or Blog. Centralise your information can give your leads a better idea of what you can offer.
4. Offer something FREE
Instilling values in your leads is important to keep them coming. If you want your leads to leave their contact details with you on your Blog, first reward them with an educational eBook, video or audio recording. If possible, update your free materials on a regular basis and make them into a series. By doing so, you build trust and keep them interested in the long run.
5. Think long term
No single approach works for all businesses. It takes time to learn how to generate leads for your business. Try several approaches from different sources to see what works and what does not work for you.