That way, you can remind them every once in a while about your products or services, and they may come back and buy something else from you, or simply read your blog or articles if that’s what your goal is. Here are some tips to help you manage a mailing list to be most effective.
First, make it as simple as possible for them to sign up for the mailing list. Ideally all they should have to do is enter their email address. You may want to get more information from them but simpler is better. Obviously, if they are buying something from you they may have to provide more information. However, websites that require registration before purchase see poor results.
So, if you can collect their email address on their way to purchase something – but not require registration – and if you can collect their email address on your front page even if they don’t buy something, you’ll have the perfect mailing list setup.
You want to give them a good reason to sign up for your mailing list as well. Obviously, if you tell them that they are signing up to be reminded to come back and buy something later on, not very many people are going to sign up. But if you offer them something valuable that they’ll get together providing you with their email address, something that they would never get ordinarily, then you’ll have much greater success using them to sign up.
Finally, only send out emails to your mailing list when you have something really valuable to offer them. If you start sending them emails all the time and they get sick of seeing your name in their inbox, they’re going to hit the unsubscribe button and they will no longer be on your mailing list.
Make sure that you have something substantial that you’re emailing them about, such as a major discount or promotion – or even a contest that you’re running – so that when your email does arrive they know that it’s going to be something good and they’ll read it and possibly even follow through with a visit to your website or a purchase.