Digital Marketing

Warming Up Your Leads – The Watch Salesman Analogy

DO you have a proper sales funnel set up for your business yet? Do you have a plan for attracting new customers and then leading them by the hand from the point where they’re just discovering your brand, to the point where they feel familiar enough and trusting enough that they’re willing to part with their hard earned cash?

Warming Up Your Leads – The Watch Salesman Analogy 14/11/2017Leave a comment

Safwan Rahman is a Digital Marketing Specialist and Founder of ASAR Solutions. He believes website is not just about looks, it is more about strategy. He helps businesses in Southeast Asia, Middle East, Europe and US to increase their leads and sales online.

salesman-handshake

If not, then there’s a good chance that you’re driving your visitors away before they’ve had a chance to buy. If your landing page right now is simply an attempt to sell, then you’ll be putting off visitors and not collecting any of their details before they do. Consider this analogy…

The Watch Salesman

Imagine that you’re out in town and someone comes up to you with a watch and offers you to buy it for $5,000. What do you do?

The vast majority of us would say no – even if we liked the watch.

Why? Because we don’t know anything about that person and don’t know if we can trust them not to sell us a counterfeit.

At the same time, we don’t know anything about the watch or what it’s like beyond the looks.

Then there’s the even more fundamental fact that we might not be in the market for a watch. Maybe we already have a watch. Maybe we don’t have $5,000 spare. Maybe we hate watches.

Well, this is exactly how a vast majority of websites operate. If you are driving traffic to your site and then trying to sell, you’re essentially trying to get someone to hand over their cash with zero preambles and zero targeting.

The Better Approach

So what does the smartwatch salesman do?

For starters, they hand out fliers rather than trying to sell right away. They’ve got your attention and now they’re actually going to do something useful with that by establishing contact so they can sell to you in future.

At the same time, they should stand in the right place – outside a watch-lovers conference for example or a watch repair shop.

And instead of trying to sell their $5,000 watch right away, maybe they should try and sell a $500 to start with.

Now they’re gradually building a relationship and building trust and only then trying to sell.

This is how you need to operate and if you can do that, you’ll be 100% more successful.

To Your Success,

Safwan Rahman Signature

P.S: When it comes to creating a sales funnel there are so many ways to approach it. Wouldn’t it be great to just get the meat of it all so you can get started faster?

Well, the good news is, today you can download a guide called Sales Funnel Mastery Quickstart Guide.

It’s as the title suggests – a Quick-start guide. You’ll get a list of action steps to take right away.

Download your copy here:

It’s less than 10 pages so it really does get to the juice and meat of creating your own funnel.

 

Safwan Rahman is a Digital Marketing Specialist and Founder of ASAR Solutions. He believes website is not just about looks, it is more about strategy. He helps businesses in Southeast Asia, Middle East, Europe and US to increase their leads and sales online.

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